Myntra to go app-only from May 1

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Myntra, one of India’s online fashion retailers, has decided to go app-only from May 1, therefore, permanently discontinuing its website. It’s a first by any e-commerce player to slay off its web division to become a mobile only entity.

Earlier, Myntra officials had stated that almost 80% of the traffic comes from mobile. Sales rate is also high through mobile application, reaching 70% as compared to the desktop platform.

Post Author: Ishita Mediratta